(1) - Traffic generation is the most important predictor and indicator doing effective affiliate marketing.

(2) - Know your visitors and their behavior as intention of presence. (Do not solely focus on Meta data)

(3) - You have to try different types of adverts, there isn't a perfect one that fits all situations. Improvements must be based on idea's instead of competition.

(4) - Understand ads by knowing how they define value, this is one of the most important predictors in measuring for the long-term. Understanding changes in customer behaviour are often underestimated, in this market it is better to be predictive rather than adaptive.